La Croisette · Côte d'Azur
June 2027 · Cannes, France
The French Riviera's premier swimwear runway. Miami owns the spring — the Mediterranean owns the summer.
The Event
One week each June, the world's swimwear brands, models, and photographers take over Cannes — runway shows at golden hour, beach-club takeovers, and showcases on the water. Built to stand beside Miami Swim Week as the premier swim event outside the U.S.
Evening shows steps from La Croisette, timed to the Riviera's golden hour — new collections from established houses and rising swimwear labels.
Daytime shows and brand activations across Cannes' legendary beach clubs — sand-level runways, DJ sets, and content built for the feed.
Private presentations and shoots on the water — intimate collection previews for press and buyers against the Bay of Cannes.
Open casting days, editorial shoots, and creator content sessions running all week — every model leaves with a stronger book.
The Week
The shape of the week. Venues and exact dates announced soon.
Third week of June 2027 · exact dates TBA
Check-in, welcome sunset on the beach, model orientation.
Open casting and fittings with the week's brands.
Opening-night runway at golden hour on La Croisette.
Daytime beach-club circuit — shows, activations, content.
Yacht showcases and editorial shoots in the Bay of Cannes.
Headline runway night — the week's biggest collections.
Closing show and the white-and-gold farewell party.
Casting for Cannes Swim Week runs exclusively through EXA Models. Apply now to join the founding roster — applications are reviewed on a rolling basis.
A limited number of runway slots, beach-club activations, and headline sponsorships are available for the inaugural edition.
Stay Close
Dates, venues, casting calls, and ticket drops — straight to your inbox as they're announced.
No spam — announcements only.